Traditional Marketing vs Digital Marketing: Where Should You Invest More?

Traditional Marketing vs Digital Marketing: Where You Should Invest More?

In today’s era, marketing trends are changing at the fastest pace than ever. We’re all aware of the fact that the market has drifted from traditional marketing to digital marketing. This shift started with the advent of the internet and social media. While digital marketing continues to grow with a larger budget share, doors for traditional marketing are still open for every business.

Having a big budget is of no help unless you have a strong marketing plan. By gaining clarity over the different aspects of traditional and digital marketing, businesses can decide which platform is more appropriate for them and how they can utilize it.

To help you out with this, we have addressed various questions that businesses may have about where to invest. So let’s start with the basics first.

What is Traditional Marketing?
Traditional Marketing consists of conventional methods that existed before digital marketing came and involves avenues such as billboards, telemarketing, newspapers, radio, etc. These methods have been around for decades and typically are less in the use now.

With the advent of the internet, traditional marketing is losing its competition and becoming outdated. Technology has grown significantly today, which has enabled businesses to connect with their audience like never before.

While traditional marketing is still an effective way to get the word out, one cannot rely completely on these methods to market their product to their target audience.

What is Digital Marketing?
Digital Marketing is a new form of marketing that lets you reach the target audience globally via the internet. Some of the opportunities indulged in digital marketing are advertising, PPC, search engine optimization, social media marketing, influencer marketing, blogging and content creation, etc.

These strategies require the use of smartphones or the internet, which the consumers are using extensively nowadays. According to current statistics, there are 4.57 billion active internet users around the globe, and that contributes to its popularity.

Digital marketing has taken precedence over the other as it allows you to reach millions of people in a much faster way, without really having to reach them physically.

How Digital Marketing is a more effective option?
The one thing that makes digital marketing completely stand out is the ability to see the results of your investments directly. Dhawal Sehgal, the CEO of Dignitas Digital, a full-scale digital agency in Philadelphia says, “Your business goals should define the budget of your digital marketing campaigns. In the end, if your customers are able to find you on the internet easily, it is worth investing in.”

By using different analytical tools, you can easily see how your campaign is working and instantly make the necessary changes. Also, digital marketing helps in predicting consumer behaviour, which is a big plus point for small businesses.

Another advantage of investing more in digital marketing is that it gives you the ability to effectively target your niche audience. This makes it a much more robust and cost-effective than traditional marketing. Therefore, you definitely should be investing more budget in digital marketing.

Should you invest in both to get the best results?
Yes, investing more in digital marketing is much profitable but it does not mean that you should completely forget about the traditional forms of marketing. Investing in this avenue is also important. This is truer for big companies who have already established a great offline audience over the past years.

Do not take the funds completely away from traditional marketing. When it comes to small and new businesses, investing solely in digital marketing can be more fruitful since it gives better reach in lesser time.

You don’t need to advertise your brand on television or in newspapers, but you can go for printing brochures and banners for your customers, which is a traditional form of marketing.

Final Thoughts
While concluding, we can say that both types of marketing have their own benefits. But aligning your marketing strategy with digital marketing is a better option in the current market scenario. For any professional assistance, you can get in touch with the digital marketing experts to help you create a marketing strategy that fits your budget.

Author: Abhishek Kumar, Senior SEO Analyst, Dignitas Digital.


Rules: Make sure your comment add content to the page. Then add your links thereafter. Irrelevant comments will be deleted.

  1. This comment has been removed by a blog administrator.

  2. i will chose digital because i usally use yowhatsapp apk

  3. I would like to appreciate your hard work. Thanks for sharing this valuable post. steak and seafood restaurants near me

  4. Well define article love to visit this site again thanks for share.

    must check online discount codes

  5. I never used all the features of MyGarmin Express. But still I can say that this is the best app I have ever used. Garmin Nuvi comes with some refined features. Check out Garmin Nuvi or call +1-888-309-0939 for instant help from Garmin GPS experts.

  6. Looks like something profound, there are several pictures on my site too, so take a look 먹튀검증 먹튀검증 안전놀이터 토토사이트 꽁머니 안전놀이터 스포츠중계

  7. First of all, thanks for your post. The information I wanted is organized neatly, so I think there are a lot of materials to reference. I will come back often after setting bookmark 먹튀검증 먹튀검증 안전놀이터 토토사이트 꽁머니 안전놀이터 스포츠중계

  8. he information I wanted is organized neatly, so I think there are a lot of materials to reference.

  9. Keep all the maps and software in your Garmin device updated with What are the steps to Troubleshoot Garmin Express Registration Error? We can transfer all needful essentials to other Garmin device. Garmin GPS Update keeps checking the latest available updates for maps and software. Get Garmin life time map update or call +1-888-309-0939 for instant help from Garmin GPS experts.

  10. What is Aurogra 100 mg? Buy Aurogra It is one of the medicines which can be used for the treatment of erectile dysfunction which is a common problem in men.

  11. advantages of Buying a Used Car. how to buy a used car If you are wondering why people tend to buy a used car, let us inform you that there are many advantages and disadvantages associated with buying a used car.

  12. This is extremely helpful info!! Very good work. Everything is very interesting to learn and easy to understand. Thank you for giving information. router installation service in dubai

  13. Custom powerpoint presentation services have become very popular among students seeking Powerpoint Presentation Writing Services and powerpoint presentation help services.

  14. How to activate Roku com link Device? Call us at our toll-free number +1-844-412-9807 to
    set up Roku com link. Here the complete guide to activate and set up Roku com linkaccount.

  15. Are you looking for the best Weed Tins Shop near you to meet all your medical or recreational requirements? You have found the right store, where you will get every possible thing which you look for. We are proud to operate one of the best and reliable Weed Tins website and quick to supply with only the best strains. To have a taste of our top quality product, all you need to do is to place an order with us and you get it ship to your at your door step.
    cali Tins

    Jungle Boys

    space monkey meds

    Moon Rock

  16. How to activate Roku com link Device? Call us at our toll-free number +1-844-412-9807 to
    set up Roku com link. Here the complete guide to activate and set up Roku com linkaccount.


  17. I read this article. I think You put a lot of effort to create this article. I appreciate your work. smurfuniverse

  18. Am Janey Cooker From the USA, I have been TRYING TO CONCEIVE for 10 years and needed help! I have Been going to the doctors but still nothing, the doctor said to me and my husband are fine, I don’t know where else to turn. until one day my friend Sophia introduced me to this great man who helped her to get back her lost husband back and also made her pregnant, So I decided to contact this Great man after interaction with him he instructed me on what to do and gave me Herbs, after then I had sex with the man I love most in this world, within the next one months I went for a check-up and my doctor confirmed that I am 4weeks pregnant am so happy, are you finding it difficult to conceive or you going through Infertility/Fertility ,Fibroid, Tube Blocked Pcos. Contact Oyama for help with his natural herbs really work for me. I am a happy woman today kindly reach him [email protected].com  His Page  @Oyamaherbs  Call/WhatsApp +2348108264684

  19. This comment has been removed by the author.

  20. Visit NZ Cricket Store to purchase sports equipment at affordable price in New Zealand or all over the world

  21. This comment has been removed by the author.

  22. Unique Gaming Glasses, comfortable and non sight altering. Improve quality of your vision with best Gaming Glasses from Syght Glass. Buy online best gaming glasses with blue light blocking technology and UV protection. #high-quality #Fast-shipping #low-price.


Post a Comment

Add Comment

Previous Post Next Post